Designed with the express intention of replacing an unsightly scene with an attractive one, the new Wideboards from Paron transform building site walls into attractive advertising spaces. The company's special large panel has been in position at Bellevue in Zurich since the beginning of summer 2010. Thanks to its popularity with both customers and advertisers, you can expect to see more Wideboards in other Swiss cities.
Between 29 March and 25 April 2010, Paron and Michelin caused passers-by and motorists to look up in amazement. How? With a seven-metre high, five-metre wide "Michelin man". This high-visibility 3-D promotion took place at the "St. Jakob" motorway approach road in Basel.