3D-realisation-Fiat 500

Request:

Drawing one's attention to the Fiat 500 as well as the brand FIAT with a little different kind of Mega Poster advertising and by this unconventional form this one make use of the "Talk-of-the-town-effect".

Realisation:

At the Drachen Center in Basle and on the Route des Acacias in Geneva were realised the first two Mega Poster in 3D-quality. Paron set a milestone together with FIAT in the communication technology. Advertising therefore became palpable in the truest sense of the word. In cooperation with Paron FIAT therefore got attention for the newest model "Fiat 500". All in all in Basel were assembled seven Fiat 500 in original size on a face over 420 m2. In Geneva were totally assembled five Fiat 500 on a face of 100 m2.

Client:
  • Fiat Group Automobiles Switzerland SA

Locations:

  • Basle. Drachen Center, Aeschenvorstadt
  • Geneva, Route des Acacias

Total Face:

  • Basle 420 m2
  • Geneva 100 m2
Total Contacts:
  • Baslel 1'564'812
  • Geneva     424'912
Posting Period:
  • 4 weeks
  • Baslel, October 2008
  • Genf, November 2008
Partner with realisation:

  • THINK Communication
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