3D-realisation Signal

Aushang Signal

1. Woche Rasenfläche

1. Woche Rasenfläche

Aushang Signal

2. Woche über Nacht erscheinen die Blumen auf der Rasenfläche

2. Woche über Nacht erscheinen die Blumen auf der Rasenfläche

Aushang Signal

Aufnahme aus der Querhalle

Aufnahme aus der Querhalle

Aushang Signal

Seitenaufnahme des Aushangs

Seitenaufnahme des Aushangs

Aushang Signal

Nahaufnahme der Befestigungstechnik

Nahaufnahme der Befestigungstechnik

Aushang Signal

3. und 4. Woche zusätzlicher Effekt auf einer neuen Fläche mit zusätzliche 3D-Zahpastatube

3. und 4. Woche zusätzlicher Effekt auf einer neuen Fläche mit zusätzliche 3D-Zahpastatube

Request:

Realisation of an advertising posting with Mega Posters for Unilever Switzerland. The central message for Signal should be "We  do everything for your smile and it should express the natural products in the new tooth paste "Natürliches Weiss".

Realisation:

Nothing can represent a smile better than a red mouth and white teeth. To be able to represent the naturalness, these two aims were represented with a meadow and flowers. In the first week only an about 54 m2 poster was to see in the main station of Zurich / Querhalle with a meadow and the word "Natürlich".From Sunday to Monday 2'500 flowers were installed into the meadow in a form of a mouth with teeth overnight. The advertising message was completed on "Natürliches Weiss dank Signal".

The observers were asked to send the valued number of flowers to the customer by SMS at the same time. As a price the winner got a weekend for two persons in Amsterdam.

In the third and fourth week the poster was assembled on a second area in the Querhalle and enlarged with an additional 3D tooth paste tube.

Client:
  • Unilever Switzerland, Signal

Locations:

  • Zurich, main station, Querhalle

Total Face:

  • 54 and 48 m2
Total Contacts:
  • 3'500'000
Posting Period:
  • 4 weeks
  • April 2007
Partner with realisation:

PDF Publireportage (2.6 MB)