2D & 3D-realisation Michelin

3D-Plan mit Vermassung - Basel

3D-Objekte mit Vermassung

3D-Plan Auto

3D-Plan Reifen

3D-Plan Michelinmann 1

3D-Plan Michelinmann 2

Produktion Michelinmann 1

Produktion Michelinmann 2

Produktion Michelinmann 3

Produktion Michelinmann 4

Produktion Michelinmann 5

Produktion Reifen

Produktion Auto

3D-Aushang Basel, Frontalansicht

3D-Aushang Basel, Ansicht stadteinwärts

3D-Aushang Basel, Ansicht stadtauswärts

2D-Aushang Zürich, Frontalansicht

2D-Aushang Zürich, Ansicht stadteinwärts

2D-Aushang Zürich, Ansicht stadtauswärts

2D-Aushang Genf, Hauptbahnhof

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Requirements:

The new energy saving tire of Michelin should be presented to the road users in an unusual form with a 3D-Mega Poster. The chosen cities for the realisation were Zurich, Basle and Geneva. The realisation had to be adapted by Michelin because there was a Michelin-spot on TV at the same time.

Realisation:

For realisation of the 3D-project the company selected two tires, the car as well as the Michelin man. A realisation at the location in Geneva couldn't be done because of the size and the weight of the 3D-elements. In Zurich, however, the authorities refused a permission for the realisation. Therefore, only in Basle the 3D-project could be realised. Due to the problems in Geneva and Zurich the project must be realised with 2D-elements. As required the 3D-elements were manufactured from EPS and provided with a PU-coating. This coating iis ideally suitable for outdoor installations and for better resistance. All the parts were manufactured from special plates and installed distantly to the poster. This obtained a 3D-effection, which had the same effection as the original one.

Customer:

• Michelin Suisse SA

Location:

• Zürich, Hardturm-stadium
• Basel. Lehenmattstrasse near St. Jakob-stadium
• Geneva, main station

Total face:

• Zurich, 189.80 m2
• Basle,  178.00 m2
• Geneva,      47.12 m2

Size 3D-Elemente:

• Michelin-man (H 7200 mm x W 4990 mm x T 1450 mm)
• car                    (H 2170 mm x W 2800 mm x T 1450 mm)
• tire                    (H 2250 mm x W 3020 mm x T 1380 mm)

Total contacts:

• Zurich,  902'248
• Baslel,   521'362
• Geneva, 1'120'000

Posting period:

• 4 weeks
• April / May 2010

Realisation partner :

• 
  
• Big Sign GmbH